Business Development · Southeast Asia
Expanding into APAC's public sector isn't a market entry problem. It's a trust problem - and trust takes years to build unless you already know the right people.
The Challenge
Before we talk solutions, let's name the real problems. If you've tried to build business in Southeast Asia, you recognize these.
Getting in front of the Royal Thai Police or Philippine National Police isn't a LinkedIn outreach problem. It requires introductions that take years to build - unless someone already has them.
From first product demo to field deployment, two to four years is normal in this market. Without boots on the ground maintaining momentum, deals go cold between your quarterly visits.
Your reseller says the project is moving. You have no way to verify. By the time you find out the truth, you've lost six months and a competitor has moved in.
Government procurement in SEA is subject to political cycles, departmental reshuffles, and budget re-allocations that can kill a project overnight - unless you have relationships inside the institution.
A qualified regional BD hire costs $120K+ annually before benefits, travel, and ramp time. And if it doesn't work out, unwinding that in Southeast Asia is complicated and expensive.
What DST APAC Does
I don't hand you a distributor list and disappear. I build the pipeline, manage the partners, and stay in the deal until it closes.
Direct introductions to decision-makers and budget holders across Military, Police, Investigation Units, and other Public Sector agencies in SEA. Creating demand at the user level, not just the procurement level.
Identifying, qualifying, and managing the right agents, resellers, and system integrators in each territory. Transparency from day one - no conflicts, no hidden arrangements.
Working both ends of the sale - building demand at the field level while navigating procurement and budget approval at the top. Keeping deals alive during the long cycles that kill most APAC efforts.
Real ground-level intelligence on competitive activity, tender timelines, regulatory changes, and budget cycles - not a consultant's report written from a desk in another continent.
"Most APAC consultants will introduce you to a distributor and call it a day."- The problem DST APAC was built to solve
Coverage
Primary focus across Southeast Asia, with established networks and active engagement in key territories.
Industry Verticals
End User Segments
Track Record
Not relationship claims - documented outcomes. The kind of proof that comes from staying in-country and staying in deals.
Built from zero - end-user relationships, partner qualification, procurement navigation - to a multi-million USD nationwide deployment across a Southeast Asian national police agency. Created demand at the field level, secured budget at the institutional level.
A seven-figure project on the verge of cancellation. Multiple stakeholders in conflict. By mapping every decision-maker and negotiating across all parties simultaneously, the project was put back on track and closed. The kind of situation most regional reps walk away from.
Agencies & Units with Direct Engagement
The Model
A retainer covers the groundwork. A success fee means my results are directly tied to yours. No ambiguity, no hidden arrangements - transparent to all parties from day one.
About
I've spent my career inside the Public Sector defense and security market - not advising it from the outside. At Cellebrite, I built the channel and end-user network across Southeast Asia that underpinned the company's regional growth. At LiveU and Oz Forensics, I did it again in different verticals. The relationships I have with agencies like the Royal Thai Police Central Investigation Bureau and the Philippine National Police weren't bought with marketing budgets - they were built over years of showing up, following through, and understanding how decisions actually get made in these institutions.
DST APAC exists because the problem I kept seeing - international companies with excellent products and no real access to the market - has no good solution at the right price point. A full-time regional hire is expensive and risky. A local distributor has too many vendors on their roster. I built the model I would have wanted as the overseas sales leader trying to crack Southeast Asia.
I'm based in Bangkok. I work transparently with all parties. And I stay in deals until they close.
Get in Touch
No pitch deck required. A 30-minute conversation is enough to know if there's a fit. Reach out the way you work - direct and without friction.
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